Members Login
Username 
 
Password 
    Remember Me  
Post Info TOPIC: 3 marketing metaphors that actually make sense


Newbie

Status: Offline
Posts: 1
Date:
3 marketing metaphors that actually make sense


There are a thousand different marketing metaphors out there (though you’ll pardon the technical writer in me that would point out these are actually similes because they use the word “like” to make the comparison). Each one is supposed to boil down the basics of marketing so they’re easy to understand and relate to concepts people easily understand. Each metaphor approaches marketing from a different perspective and has different lessons to teach depending on the point of view of the marketer who came up with it.
 
But why have such a narrow point of view? There is knowledge to be gained from every viewpoint. So here are some creative metaphors for marketing and the essential lessons they communicate.
 
Great marketing is like a good first date
 
Entrepreneur.com contributor Chris Kocek likened successful marketing to a good first date. He pointed out, “When you go on a first date with someone, do you tell them how wonderful you are and all the great things you can do, then ask them to marry you? Probably not.”
 
It’s easy to see what this has to do with marketing. Some marketers are disappointed when brilliant marketing schemes don’t have immediate ROI or blogs or social media sites with lots of followers don’t have a dramatic, measurable influence on revenue. The thing is, as Kocek said, “Entrepreneurs tend to forget . . . that the first shot isn’t there only shot.”
 
Marketing is like a slinky
 
Another interesting comparison comes from Moxie Marketing, which suggests marketers think of online marketing as a slinky. Contributor Tamara Macduff explained, “Think about it, the best way to use a slinky is to let it do its thing, naturally, slowly, and one step at a time. Online marketing works the same way.”
 
Macduff’s point is that introducing, improving, or increasing online marketing won’t necessarily make huge leaps in ROI all at once. And in fact, it won’t solve all your marketing problems. The trick, she said, is to work with someone who knows how slinkies (online marketing works) and don’t get frustrated if a little tangling happens along the way. Eventually, you’ll smooth everything out and start making headway.
 
Marketing is like a circus
 
This metaphor comprises several aspects of marketing, including how marketers need to maintain good balance, develop the courage to jump into the unknown, and make audience-pleasing their number one priority. Combining all these aspects isn’t easy.  Katie Foley, a writer for marketing company Lotus823, said, “Sometimes making these things jive is challenging but when you get it right, the spotlight of success shines brightly on both you and the [company].”
 
Marketing News brought to you by ClickToCallMarket .com

Source:
entrepreneur .com/article/229437

web-moxiemarketing .com/online-marketing-like-a-slinky/

lotus823 .com/working-integrated-marketing-childhood-dream-joining-circus-came-true/


Tags: marketing, marketing metaphor, great marketing, smart marketing, successful marketing, online marketing, ROI




__________________


Newbie

Status: Offline
Posts: 2
Date:
RE: 3 marketing metaphors that actually make sense


To run a smooth business, it is important to do marketing and to promote and advertise a business online and on social media. My friend has opted for facebook ads management Los Angeles recently and I am sure his business is going to rise in the market a lot.



__________________


Newbie

Status: Offline
Posts: 2
Date:
RE: 3 marketing metaphors that actually make sense


This post is very nicely written. It is interesting and the connections are too good. I really liked the quote ‘great marketing is like a good date’. It is actually very true. We don’t immediately ask for marriage. I am also planning to take help of SEO and facebook ads management Los Angeles and will patiently wait for my business progress.



__________________


Newbie

Status: Offline
Posts: 1
Date:
3 marketing metaphors that actually make sense


Food forum, I like it.

__________________


Newbie

Status: Offline
Posts: 2
Date:
RE: 3 marketing metaphors that actually make sense


Great article! I'm new to marketing. What do you recommend to start with? I want to learn it online for free from articles and videos. Anton Yudin - reading his articles is a good way to learn the basics of digital marketing.  



__________________


Newbie

Status: Offline
Posts: 1
Date:
RE: 3 marketing metaphors that actually make sense


Bundle of thanks for this information. I will implement this strategy on my business and will let you know about its results. I will suggest you to go to this page and learn more about the tols that we use in marketing.



__________________
Page 1 of 1  sorted by
 
Quick Reply

Please log in to post quick replies.

Tweet this page Post to Digg Post to Del.icio.us


Create your own FREE Forum
Report Abuse
Powered by ActiveBoard