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Post Info TOPIC: Well... I'm back in the biz!


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RE: Well... I'm back in the biz!


I have pics on my phone, and sent a few to Leon. Just trying to find some extra time so post them on here. Tried twice earliar today to take a picture of the bunker on my phone, and it didn't save.

The word is still getting out that we are open, but we do have a sign out.

I received a text from my brother-in-law at about 3 oclock saying we sold a package of bar-s smoked sausage. So I think I was just be on salesman detail tomorrow.

That and the phone company won't be out until the 29th, so there goes a third of our business in credit/debit cards.

The state is dragging their feet on food stamp machine, and certification. So there is another shot in the foot.

The demographic is mainly middle-aged men/women.

There is one IGA in town, but they are pretty high.

For example they are selling boneless chops on sale at $2.99/lb, and our everyday is $2.99/lb. Their mini-horn colby sliced is $6.99/lb, ours $3.99.

Our biggest sellers will be beer and tobacco. (Was previously one of two tobacco stores run by us, but moved the one and expanded.) These two businesses are within 5 minutes of walking, and both are always busy. Pretty much all of our beer and tobacco is at or below local competition prices.

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RE: Well... I'm back in the biz!


I compete with one iga in town too. keep your prices competive. the smaller stores pretty much just attract people making beer runs. i know the feeling. Maybe try advertising with a big ole sign on the street for boneless strip steaks at 4.99 or as low as you can go might mean alot of cutting though..get them to say screw Iga

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RE: Well... I'm back in the biz!


You should not be cutting cheese on the slicer you cut meat. In fact, you should not be cutting cheese at all. Where are the strips, ribeyes, t-bones, flanks, skirts, short ribs and sirloin at? If you concentrate too much on your low end, you'll never sell your high end. I know it's easier said than done, but it's a fact.

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I'm with masteryeti on the high end stuff youngblood, when you start your strips, ribeyes, t-bones, try to cut choice and build you a Reputation off it. BE THE MEAT MAN !! Tell them it may cost more but you got meat that will make momma happy if you dealing with the men, if the ladies, tell them hubby eat one of your steaks his billfold will open up for a Wal Mart trip for you lol



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Leon Wildberger

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RE: Well... I'm back in the biz!


Here is one I use to use lol   meat is like a marriage license, you buy a cheap license, you get a cheap wife or hubby, you buy a good license you get a good wife or hubby

you buy cheap meat you mad before you through eating. you buy good meat you dine WELL lol



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Leon Wildberger

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RE: Well... I'm back in the biz!


Slicer is just for the cheese/deli ham. Slicer for the meat is attached to me. :D

I plan on moving into sirloins next, and then probably strips. Just taking it slow, at first, because probably most of the stuff is probably going to be stuff we eat.

Second reason is space. I have one stand up cooler. Basically, think a pepsi machine, and one chest freezer. So I would have no way storing a 75lb/ box of shortloins, 90lb box of strips, 90lb box of ribeyes, and so on. Flanks and skirts only sell well in the higher end stores, in the lower in areas flanks will not sell well.

When I worked at Baeslers, the "doctor and lawyer" store we sold maybe two bags of skirt steaks the entire time I was there. So those two I will be staying away from.

Short ribs probably will go extremely well, and to be honest those did not cross my mind.

Like I said before this was the first order I got in on Saturday, and we finally opened yesterday. Thanks to contractors dragging their feet, and vendors doddling. Pepsi has still yet to come to bring product.

I see where you guys are coming from, but right now I am just playing with the hand I've been dealt and what my meat gods allow me to do. :/


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Well... I'm back in the biz!


i think you are doing the right thing. I see their point about the high end but they are forgetting that you don't have a band saw for shortloins. what you got here is a conviences store trying to to add a meat dept. If you go and cut all those high end cuts and put them in the case and people don't even know you sell them yet you are going to just be throwing 1000s of dollars worth of meat away or taking it home or donating it or whatever. You got to play this safe like you are doing. over time as the store gets to be more established word will get around that you are selling meat and there is a cutter on duty and when that picks up you can start slipping a few more high end items in there and eventually you may beable to expand a little and get yourself a real cooler and maybe a bandsaw. But I would play it safe at this point just as you are doing because losing 1000s in a start up store can be really bad.

now about slicing cheese that can be good. my store keeps a large selection of deli sliced ham, turkey hard salami, colby, and pepper jack cheese that we wrap and put in the lunch meat case and they are extremely popular and they don't bring is HUGE sums of money but they do add up and can be a reasonable profit.

and flanks a skirts oh please.  ..only place i ever been able to sell them was in charlottesville, Va   with alot of rich people and mixture of cultures.  I think you are working in a more country setting.  at least thats how it sounds and I don't think alot of us lowly country folk know what flank or skirt is or what to do with it.

P.S.  I type 80wpm accurately most of the time. but sometimes my computer farts in the middle of a sentence and can't keep up with my typing. in other words i type too fast for this machine and that is why i got so many typos in here. its annoying really but i am too tired to fix them.

-- Edited by fdarn on Wednesday 27th of July 2011 09:25:40 PM



-- Edited by fdarn on Wednesday 27th of July 2011 09:31:25 PM

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Well... I'm back in the biz!


Thanks fdarn, I listen to everyone's advice, and try to combine it all to get the best combination.

Yes it is a country setting, population 2,000+ change.

First days meat sells were $8.47. One package of platter bacon, and one package of bar-s smoked sausages.

Today was better, left at 5pm so won't know the final numbers until I go in to look tomorrow.

Had about 9 packages of ground beef when I left, 4 packages of sliced colby (selling the best of anything), sold a couple packages of sausage, and one ham steak. That is what I know I seen go through the register. They're still hesitant to pick up anything else though. Just really the basics right now. As expected selling tons of cigarettes, and beer. Really been trying to be a salesman, and did mark some grinds down to $1.49. Just to keep the stuff moving. Better to lose a little, than all.

Luckily I have another stand up cooler in my meat room now. So I'm figuring once my sells hit $100.00 a day I will either bring in top sirloin, or strips. Strips will be easier to cut by hand, and be a lower price per pack which will probably be more appealing. However, I think the meat to fat ratio is high with the top sirloins, meaning less overall trim.

Definantly planning on some pepper jack cheese probably my next order.

And probably the order after that probably try to bring in 80% grinds.

Definantly plan on bringing in the butts as well, if all else fails for sausage. Beats the heck out of buying tubed stuff for 1.91/lb...

Put together our marque(spelling??) today.

Busch 30 Packs
14.99
Colby Cheese
3.99/lb
Now Open

otherside

Busch 30 Packs
14.99
Ground Beef
1.99/lb
Now Open

All I have room for...

I have never started a meat shop from the ground up, I know many of you have, and I do appreciate your advice!! Like I've said before just trying to do this to the best of my ability. Once again thank you guys, and when I finally have a day off I'll mess around with uploading pictures. This salary gig isn't what it is cut out to be :P.

But I will try my best to keep you guys posted on this daily as far as sales, or new developments. Until something major happens, or an angry husband shoots me. :D

 

Almost forgot, Berkel came out today, and got us set up with a slicer. It works. All that I wanted.

Looked closer at the slicer the brother-in-law bought for a steal. Didn't even have a brand name on the tag. Just said "Meat Slicer." I made a comment that it reminded me of Kroger's generic beer. Just says "Beer." Guessing you get what you pay for!



-- Edited by KevinJRS on Wednesday 27th of July 2011 10:03:08 PM

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RE: Well... I'm back in the biz!


Do you have at least a chest freezer? They're cheap. They don't take up much room. On your marque call it "Fresh Ground Chuck" if you have room. I assume it's chuck at 1.99/lb. Also, a hand saw is a cheap investment. It's far cheaper than a band saw but works just as well. Especially in a very small market.

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i think you need some grilling meat..........if your clientel isnt there for grilling meat you still need it for variety...........you can buy combos in boxmeat where you can get one rib eye, one strip , one topbutt this is the way to go if you dont sell alot of it......and just cut a couple steaks at a time....and try some hot sales with no labor......its a great way to bring your sales up like cheap grinds, bacon, and so on

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one good way to get only one peice of this or that like one strip on one rib..........is resturant depot or costco.......you can buy one whole strip for 60 to 80 bucks and turn it in to 300 bucks............good luck man

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RE: Well... I'm back in the biz!


Yes, we do have a chest freezer. 25.2 cu. ft. ish.

It is regular ol' ground beef. The cost for tubes is 1.73.

I was actually looking at hand saws online the other night, heck of a lot cheaper. Thinking like 40 bucks.

The marque I was given to use was a plastic 3 feet high by 2 feet high so I've already used all of my space up with just what I've got. Ground Beef just barely fits lol. So when I get chuck in I'll just have to put "GRND CHUCK." But it does look good, and I did a test drive to see how it looked, and came out of the parking lot. Started thinking about what I had to ask one of the vendors and drove by the sign without looking... luckily it did look good in the rear view. So I am sure it looked better the other way.

Grilling meats no doubt, tis the season. Been saying it since day one over there, but I was told to hold off on it.

And that sounds awesome. Definantly be looking into a mix and match deal. Beats the hell at sticking myself with that much inventory.

Thanks guys!

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Well... I'm back in the biz!


why buy fine grind? you can just grind trim it lasts longer and looks better in my opinion. for example you could get clods , you get steaks and a couple roasts maybe bnls beef country ribs if you want to try that and grind the rest. just call it 80% save by not buying fine grind. that second day you just discribed up there it sounds like its coming along. first day you sold 2 items second day it sounds like you sold several items before you left for the day and will probably see several more gone in the morning. that means word is already getting around. keep it fresh keep it pretty and they will come to you.  I honestly envy you here.  it sounds like you got alot of control over this and you get to decide what to try and not to try with our worrying about someone else whining. i wouldn't mind being in your shoes this sounds like a real test and i like tests.  looking forward to seeing some pics



-- Edited by fdarn on Thursday 28th of July 2011 05:00:40 PM

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RE: Well... I'm back in the biz!


Maximize your freezer space. If you're running ground beef at $1.99 when your cost is $1.73 you're only getting 13% margin. That's not including labor. So, you're really only getting around 10% sales margin. That can barely cover your wage. If you're working your trim in maybe you're getting 12%. Invest in a vac-packer, slowly raise your grind price to 2.79/lb while introducing your other cuts at a 33% margin, 27% at the very least and work from there. Go into town and brag about your product with the locals.

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I'll check my price sheet for clods, totally agree with you there. Definantly looks better. Been waiting on Rheem to come out and fix the lights in my case. Without the lights the meat looks dull and darker than it really is. With the heat wave though they are sending everyone and their brother to Walmarts and the like. Us little guys are at the bottom of the list.

Day 2: $41.62
Day 3: $12.62

Yesterday was a good day, today was just not good at all. I am a firm believer of, "if the is time to lean, there is time to clean." But for crying out loud after it hit 4 oclock I just sat up front and helped the cashier, and mingled with customers.

Checked beer in, put it into the system.
Priced produce.
Reduced fresh meat.
Organized our stock room.
Put up tobacco.
Faced the entire store.
Wiped down the meat shop.
Checked cooler temps about 5 times.
Ran to Kirby Risk to put up a bulb cover.
Ran to Weimuth our supplier to pick up some cups for our fountain drinks.
Put up a few odds and ends.
Called Pepsi because a system they installed was leaking. Called our contractor first just for him to tell us it wasn't him.
Contacted a towing company because the VFW next door has been parking on our lot, and supposedly one or some patrons have found our exterior to be a urinal...can't say I have not done that a time or two...

That was my twelve hour day. Went by quick until I got everything done.

It is the end of the month, so I am okay with the numbers right now. Once we get to the beginning of the month I have higher expectations.

Yes, I do have a lot of pull. The brother-in-law is extremely open to things. He has been in retail his entire life, so most of the things we either both know, or he knows, or I know. So we make a good team. When it is something he knows. It is the law, and that is how it is going to be. When it is something he is unsure on he consults with me, and together we make an informed decision. It is not like a lot of places of, "well I am in charge, and it is 120 degrees out so cut a pallet of chuck roasts." lol.

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Day 4: $11.87
It has been slow the town is completely first of the month business there.

Luckily I'm prebooking some 81% grinds at $1.67 going to blow it out at $1.99.

Bar-s Bolo, and hot dogs 99 cents also prebooking.

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jee dude those slow days are time to play..find the cute cashier and you know what to do next


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Lol the cashiers our, my mom, my grandparents, and my grandparents neice. No dice. I just keep an eye out for the cute customer. Have yet to have any success.

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don't worry they'll come. i was just thinking you got to get something to get people in there to see your meat dept so they know you got one. when you get your case set up with lots of nice fresh meat put out a big road sign advertising strip steaks at 4.99 or ground chuck at 1.99 or something like that they'll have to at least be tempted to check it out.

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if your place is the first of the month business you should plan some good sales put a **** load on where your making 20 to 30 percent on.......and the rest of the month run your normal counter i would take advantage of the business you have

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KevinJRS wrote:

http://youtu.be/AWZ0rzlYzS4

Leon is that what you are telling me lol...


 lmfao i could see leon service his female customers like this



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We've been selling a ton of beer, and cigarettes. The tobacco sales is from it the company being previously strictly tobacco.

Our prices are cheaper than the liquor store two buildings down so we are starting to attract the beer drinkers in. Had a gal buy 3 30 packs today just for herself. She also bought a carton. Mentioned to her about our meats as well, and she said she would definantly be buying it there because she was not pleased with IGA down the road. So we rang her up, and I carried the beer our to her car for her.

In time we will win the customers over by expectional service, quality meats, and extremely competitive prices.

Hence why the top line on both sides of our sign feature Busch 30 packs at 14.99. We've done a lot of talking with the beer reps and know our customers. It is one thing to generalize and figure everybody likes bud light, and it another to see the actual numbers in front of you what sells in our area. The second is the route we are taking.

People have just been walking straight up to the register and getting their smokes. Been convincing them to browse around the rest of the store.

Pretty much everyone has said our prices are cheaper than IGA. So word will spread. Grassroots advertising is the best form of advertising.

The debit/credit machine is killing us on sales though right now as well. We had frontier (verizon) at the old store, were switching to time warner cable. Had to wait for frontier to release our old number. So Time Warner said they would be out today to hook it up...they said this a week ago. Now today at about four oclock they said they would not be out until the 8th of August. So we are going back with Frontier, and they will not be out until the 3rd.

If a grocery store ran on their principles, and business plan they'd be closed in a month.



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Day 5 Sales: $87.94

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you coming on up !! Photobucket

Be Cool, Treat them right, don't sell them nothing you wouldn't eat unless it's the north end or south end of a onik onik



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Leon Wildberger

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RE: Well... I'm back in the biz!


kevinJRS, it will take a little time but from reading your post i believe you have your heart into the trade and you will make it. i think you may need to keep in mind where you going to get some help before long because i think you are going to have a good market. you have something in you a lot of cutters don't have nowadays, desire to do your job.



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